Do you also think convenience is a primary motivation for people when shopping for groceries online? We also believe the same. This guide will look closely at all the Walmart online grocery services and everything relevant.
Walmart’s commitment to providing everyday low prices on its online grocery items makes it stand out. It offers a wide product selection and many additional perks when you opt for “Online grocery shopping at Walmart.”
So, without further ado, let’s explore the rise of Walmart’s online grocery shopping and the benefits of e-grocery with Walmart’s online shopping.
How Did Walmart Online Grocery Spark a Retail Revolution?
According to Forbes, Walmart’s online retail sector surged by 97%, surpassing the industry’s 27% growth rate. Online shopping has exceeded in popularity in recent years.
E-commerce giants expanded globally in the late 2000s. Walmart adapted to the online shopping landscape when it launched its e-commerce platform back in the 2000s.
Then, the Covid-19 pandemic accelerated the trend of online shopping because of various safety concerns. It resulted in record-breaking e-commerce sales, especially on grocery items.
Thanks to PYMNTS’ recent research study, which is based on the December survey of over 2,400 U.S. consumers. This study revealed that about half of all shoppers now prefer to buy groceries online, with a 36-fold increase in those exclusively eCommerce channels since before the pandemic.
What are Walmart’s Initiatives and Strategies in Promoting Its Online Grocery Shopping?
Marcel Hollerbach, Productsup’s CMO, mentioned, “Walmart was one of the first retailers to anticipate, adjust, and meet customer needs via strategies like curbside pickup and expanding its marketplace to more sellers.”
Let’s look into other initiatives and strategies of Walmart grocery online shopping:
Standing Out from Competitors
Walmart collaborated with Google Assistant for voice-activated grocery ordering. Customers could say, “Hey Google, talk to Walmart” to add items to their cart. This collaboration was to give a competitive edge against rivals like Amazon.
Moreover, Walmart expanded its grocery pickup to over 2000 stores while doubling delivery locations to 1600. In this way, Walmart elevated its online grocery services.
Grocery Delivery & Curbside Pickup Service
For those who wanted to limit their exposure to others, Walmart introduced “online grocery delivery” and “curbside pickup services” during the pandemic (2020s). With Walmart’s online groceries, you can schedule a no-contact pickup or delivery time at your convenience by placing an online order.
Walmart+ Subscription Service
In 2021, Walmart launched its “Walmart+ subscription” service for fast delivery, free pickup, and additional incentives.
Enhancing Its Marketing Strategy Through Advertising Channels
To compete with Amazon, Walmart extensively promoted its online grocery service through TV and digital ads. Thus, successfully maintained its position as the largest retailer in the world.
Features and Benefits of Using Walmart Online Grocery
Following are the features and benefits you can get with Walmart shopping online groceries:
User-Friendly Website and Mobile Application
You don’t need any subscription or membership to get started with Walmart online grocery shopping. All you need is a Walmart.com login (via the website) or its mobile app for IOS or Android. Both ways are user-friendly and provide a smooth experience.
Wide Product Selection
You can select from fresh produce to household essentials, as Walmart’s online grocery service provides a wide selection of items. You can order fresh groceries like meat, dairy, seafood, fruits, vegetables, etc. You can also order other products like toys, electronics, apparel, furnishing, etc.
Pickup and Delivery Options
Walmart offers both pickup and delivery services for online grocery. You can select any of them as per your liking and convenience. There are different delivery slots and pickup times to choose from.
You can select same-day delivery or pickup too. But same-day delivery service applies to designated areas. So, make sure to confirm before ordering.
Rollbacks and Discounts Exclusive to Online Shoppers
Walmart occasionally offers rollback prices both on its website and app. On special events like Black Friday, Walmart offers bundle deals and discounts exclusive to online shoppers.
You can also get promo codes, pickup discounts, and coupons while ordering groceries online at Walmart. So, keep an eye on deals to make the most of Walmart online grocery shopping.
How to Order Groceries Online from Walmart?
Here’s a step-by-step guide on Walmart groceries online ordering:
Creating an Account or Logging in
First, you must create an account with Walmart Grocery using the Walmart website or download the app. Ensure that Walmart delivery or pickup is available in your area. You can do this by entering your zip code. Then, select your nearby store to pick up groceries from.
Navigating Through the Product Categories
You can browse for items of particular brands that you used to purchase. The navigation menu is divided into specific grocery departments like fruits, dairy, etc. You can select products of your desired quantity. You will see all the details, like nutritional facts and ingredients, by clicking on the product.
Adding Items to the Cart
Fill up your cart. Once you are done, the cart will display the minimum order amount. The amount varies based on the location of the store. After completing your order, confirm your delivery or pickup location. The charges for both options are different.
Checking Out
If you place your order via the Walmart app, you can track your order delivery and opt for curbside pickup. Walmart offers different payment options for online grocery. You can use your debit or credit card, EBT card, or digital wallet. However, the COD option does not apply to online orders. Checkout is quick if your card information is already saved on the app.
How Much Does Walmart Online Grocery Delivery Cost?
Walmart delivery fees start at $7.95 and go up to $9.95. The costs may vary based on your selected time slot. You will see the exact delivery fee when you check out. It also depends on the delivery location and the type of service you choose.
You can get free delivery on all orders if you sign up for Walmart grocery delivery unlimited package. It costs $12.95 per month and $98 per year. Walmart + members get free delivery on orders over $35, with waived fees.
Customers might also face additional charges for choosing same-day or after-hours scheduled deliveries.
Is Walmart Online Grocery Pickup Free?
Walmart online grocery pickup is free if your order subtotal meets your local store’s minimum requirement, usually about $35. Otherwise, a $6.99 fee will be added to the total cost.
Note that minimum order requirements might vary from location to location. You will see it in your cart while choosing the pickup option.
You can also get a discount using valid promo codes and coupons at checkout.
Many Walmart stores offer same-day pickup within 2 hours if you place your order before noon. But for orders placed in the afternoon, the store provides same-day pickup within a few hours at no extra cost.
However, you may face additional charges if you plan to schedule a pickup in advance. The amount will be based on store policies and staff availability for loading assistance.
Tips for a Seamless Walmart Online Grocery Shopping Experience
Here are a few tips for a hassle-free shopping experience with Walmart online grocery service:
Get Familiar with Walmart Online Grocery Delivery & Pickup Options
Before ordering, we recommend you check your local options. Some offer no-contact pickup. You have to drive and receive your order from a designated spot. In contrast, others provide same-day or next-day delivery. They will bring your groceries right to your doorstep. Choose what suits you best.
Best Times to Order for Faster Delivery or Pickup Slots
Opt for off-peak hours to secure the fastest Walmart online grocery delivery or pickup slots. Try to place your order early morning or late evening on weekends.
You can also check on Sundays or Mondays when new slots may open for the upcoming week. You can pick up your order anytime from 7 am to 11 pm throughout the week. So, choose time slots at your convenience.
Taking Advantage of Seasonal Sales and Offers
You can save on online grocery shopping from Walmart with discount offers and seasonal sales. You can also utilize Walmart’s royalty and reward points if you research Walmart’s alternate payment methods before checkout. Some credit cards offer extra cashback or rewards for specific categories. You can also refer a friend and get a $10 credit.
Plan for Bulk Purchases and Create a List
For large orders or bulk purchases, schedule extra prep time. Planning beforehand will reduce your stress and ensure a smooth checkout process.
Creating a grocery list ahead of time ensures everything is noticed during shopping. It simplifies repeat orders like milk and order, saves time, and reduces errors in online orders. You can also edit your order if you forget to add a product to your cart.
Give Clear Instructions About Delivery Preferences
While placing your Walmart online grocery order, remember to mention any special delivery instructions. These may include no-contact delivery, leaving packages outside at a specific spot, or specific packaging preferences like reusable bags, not plastic ones. Also, know the return policies and customer service contact in case of issues.
Frequently Asked Questions (FAQs)
Conclusion
In this guide, we have provided everything you need to remember regarding Walmart online grocery shopping.
Considering its benefits, you can choose any option that you find convenient, whether online grocery pickup or delivery. So, go through the tips above and place your grocery order now via the Walmart app or website.